I don’t care what your parents, teachers or professors told you about good books. It is an undeniable fact that people DO judge a book by its cover. They almost ALWAYS judge a book – or any product at all – by its cover. And, yes, that includes you.
Do yourself a favor and try this on your own… Walk into any book store or video store and look around. I can bet my money that nine times out of ten, it is the cover design or packaging that first draws your attention to a particular product.
It is at that moment your first impressions about that product are formed and the sale is made….. or lost!
The same is true on the Internet. A lot more true. Why? Because everything on the Internet is two dimensional; you can’t touch, smell or feel the product you’re going to buy. Instead, we create something for the people to visualize. People need to see what the product look like.
Therefore, if you want to make a good first impression (very important), to build trust (love at first sight), and create value all at the same time… then you have to show your product in a way that your potential customers can relate to.
Here’s what I learned from years of experience in the marketing industry… People like to buy from the Internet, but they don’t buy purely on price. If you think people will buy your product just because you sell it cheap, think again. People judge a book by its cover, remember?
You have to show your product in a way that makes your potential customers want to reach into their computer screen and pick it up straight away. If you can do that, if you can make the product jump and say, "Hey! Look at me! I’m real, buy me now!"… Then I guarantee that you will make a lot more money than you’re supposed to!
If you can create an eye-catching cover design that not only make your products stick out from the crowd and also turn ‘cold’ prospects into REAL paying customers, what kind of impact would it have on your business?
Do you know how much to buy 1 ebook cover from a top-notch graphic designer? It can set you back about $80-$200+ for one professionally-designed 3D cover! Can you imagine that?
Having your neighbor make your cover design for a lot cheaper may seem alluring to your pocket at first, but your cover will result in a design that doesn’t behold psychological triggers, good copy, be keyword driven and include design decisions made to deliberately draw the eye.
If you’ve ever blown your last dollar on hiring expensive graphic designers, then you need to have this software in your marketing arsenal. What software? Read on.
So, you’ve figured it out that you have to make the… Read more…
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